BetMGM signs Derek Jeter to multi-year partnership across Canada and US
BetMGM announced a multi-year partnership with Derek Jeter covering Canada and the US. In Ontario, Jeter’s role will focus on responsible-gambling messages, as AGCO rules permit athletes in gambling marketing only to advocate for responsible gambling; the restriction took effect on 28 February 2024.
The Ontario restriction limits how BetMGM can use Jeter in marketing, directing his role towards responsible-gambling messaging.