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BetMGM extends NFL sports betting partnership to Alberta

Deals & M&A

BetMGM and the NFL extended their Canadian sports betting partnership to Alberta this week, adding the province to Ontario, the companies said. The renewed agreement covers NFL-related marketing and hospitality activities and includes responsible gambling and integrity initiatives. The partnership runs for another year, according to the NFL Canada general manager.

The renewed agreement gives BetMGM NFL marketing and hospitality opportunities in Alberta, alongside responsible gambling and integrity initiatives.

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