Formula 1 signed a multi-year agreement with Betway, making it the series’ first official sports betting operator, with the partnership beginning in the 2026 season. It covers Europe, the Middle East and Africa, Canada and Mexico, and includes ALT Sports Data as the official betting data supplier.
The deal gives Betway betting-partner status across the listed markets and establishes a data supplier for Formula 1 betting.
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Blueprint Gaming has partnered with Supergroup brands Betway and Jackpotcity to offer its slot games in South Africa, according to the company statement. The initial selection includes Megaways and Cash Strike titles, alongside branded releases; further games are expected as the rollout progresses.
Betway has appointed Vladimir Guerrero Jr. as its global baseball ambassador, with his role in Ontario focused on responsible gambling tools. Super Group said the partnership would promote responsible gambling, in line with Ontario rules restricting athlete endorsements to responsible-gambling messaging.
Betway named Nigerian music executive Don Jazzy as its brand ambassador in Nigeria, the company said. Super Group chief executive Neal Menashe said the partnership is intended to strengthen the brand’s connection with local audiences; Don Jazzy said he would represent Betway in the country.
Manchester United are reportedly closing in on a £20m training-kit sponsorship with Betway. The report says the deal would be the most lucrative of its kind in football and would avoid an incoming sponsorship ban.
Super Group CEO Neal Menashe said the company sees opportunities as the UK gambling market consolidates. Revenue from Betway and Spin in the UK rose 13% year on year in Q3, while group revenue increased 10% to $611 million. Menashe said the company had consolidated its UK businesses and was positioned to capture revenue as smaller operators exit.
In Q3, the UK market delivered a 13% year-on-year rise in revenue through the Betway and Spin brands, and group revenue for the quarter rose 10% to $611 million. Adjusted EBITDA for the quarter came in at $165 million, up 8% on the same quarter of 2025, and net profit for the period was $142 million.