Optimove said it has expanded its team and client base in Brazil, where it registered a local legal entity in June 2025. The company said four of the five largest iGaming operators in the region use its platform and named EstrelaBet, Betnacional, Betano and bet365 among its clients.
The expansion and client relationships indicate Optimove’s growing commercial presence in Brazil’s iGaming market.
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It was reported that Betano executive Guilherme Figueiredo said World Cup advertising had damaged the sector’s image. He supported clearer messaging rules, while maintaining that operators involved in CazéTV broadcasts had not broken existing regulations.
Blask said Brazil recorded the highest absolute demand index among 42 countries monitored during the 2026 World Cup. It measured a 13% increase between 22 May and 10 June and 11 and 30 June; Betano’s brand attention measure rose from 27% in May to 29% in June.
Reportedly, Affiliate monitoring by Blask shows Bet365 appears on 53 sites in Brazil, the widest affiliate presence, with Betano and Stake tied at 44 each. Betsson and BetMGM each added eight new affiliate sites in the past month, the fastest growth. Blask tracks 315 affiliate sites and 583 active brands in the Brazilian market.
Reportedly, Wazdan has integrated its games portfolio with Betnacional via the Relax platform, while RubyPlay has extended its bet365 partnership into Brazil. The round-up also covers BC.GAME's Ghana debut, ENJOY's Italian launch and Gaming Corps' deal with evoke.
GR8_TECH said its report found that Betsson, Betano and bet365 account for 74% of online visibility in Argentina. The company said mobile devices generate about 80% of traffic to leading gambling websites and identified opportunities in areas including niche search, mobile apps and esports.