Globo reportedly considers barring betting sponsors from BBB 27
Globo is reportedly considering a rule that would exclude betting-company sponsors from the 2027 edition of Big Brother Brasil, scheduled for January. The proposed restriction may be added to the broadcaster’s advertising guidelines, which are under internal review; Globo said its advertising follows Brazilian law and applicable regulatory and self-regulatory standards.
A ban would remove a sponsorship opportunity for betting operators on a major Brazilian television programme.