Blask data shows Bet365 leads Brazil affiliate network as Betsson and BetMGM grow fastest

Bet365 has the widest affiliate presence in Brazil, appearing on 53 sites, according to affiliate monitoring by Blask. Betano and Stake are tied for second place with 44 sites each, ahead of Superbet with 43 and Novibet with 41.

Blask tracks 315 affiliate sites and 583 active brands in the Brazilian affiliate ecosystem. Its Brand's Accumulated Power measure, which gives a brand's percentage share of total market demand in a country and period, shows Betano with close to a third of search demand in Brazil, while Bet365 has a BAP below 9% and Stake has a BAP of 0.09%.

Betsson and BetMGM are tied as the fastest-growing affiliate networks in the market, each adding eight new sites in the past month, according to the Blask data. Brazino777, Sportingbet, EstrelaBet and BacanaPlay follow behind them.

The Blask monitoring shows that 10 sites account for most of the traffic volume, and nearly all of them are football media outlets rather than betting sites. Sofascore and Lance lead at the top with 24.6 million and 22.91 million monthly visits respectively, followed by 365scores, Flashscore and Ogol.

Traffic and depth in betting do not move together, according to the report. Sofascore leads the traffic list with a single monitored page carrying nine brands, while Flashscore ranks fourth in traffic but operates 22 monitored pages, the largest presence on the list. Meutimao, well outside the top five in traffic, carries 28 brands across 16 pages, more brand relationships than any site above it.

Betano's search demand is driven by naming rights to Série A, Série B and the Copa do Brasil and, since August 2025, by the master shirt sponsorship at Flamengo, according to the report. The report states that no brand leads all three measures at once, and that the open question is whether Betsson and BetMGM will convert their new affiliate reach into search demand or whether Betano's lead will prove too wide to close through affiliate coverage alone.

Blask describes itself as an AI-based platform for iGaming and betting market analysis that turns fragmented signals from open sources into real-time insights on brand visibility, player demand and basic revenue metrics.