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NHL signs multi-year licensing deals with Kalshi and Polymarket

Deals & M&A

The NHL agreed multi-year licensing deals with Kalshi and Polymarket, granting the platforms access to official league data, marks and logos. The companies will also receive visibility during broadcasts and major events; the NHL said the partnerships could broaden fan engagement. The American Gaming Association criticised the deals, while state and tribal regulators have challenged prediction-market platforms’ legality.

The agreements give prediction-market platforms league assets and broadcast exposure amid disputes over their legality.

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Deals & M&A

WSOP signs multi-year agreement to return Main Event coverage to ESPN

The World Series of Poker agreed a multi-year deal for ESPN to broadcast its Main Event, with coverage beginning on 2 July, the organisations said. ESPN platforms are expected to carry about 100 hours of original programming annually, including a live, three-night finale scheduled for 3–5 August. The event’s 2025 edition drew 246,960 entrants and awarded more than $481 million in prizes.

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