BetMGM and the St. Louis Blues announced a multi-year sports betting partnership on 20 January 2026. The agreement includes branding at Enterprise Center during home games, social media content and hospitality experiences; it is not a market-access deal.
The partnership gives BetMGM promotional and hospitality exposure in Missouri without providing market access.
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Polymarket has signed a multi-year agreement to become Serie A USA’s exclusive prediction-market partner in the United States. The platform will appear across the league’s US-facing media and digital channels, with markets using official league data supplied by Genius Sports.
Polymarket has signed multi-year agreements with Major League Baseball and Spain’s LaLiga, according to the report. The MLB agreement includes an integrity framework restricting contracts on specific game events; its reported value is about $150 million, attributed to industry experts.
The World Series of Poker agreed a multi-year deal for ESPN to broadcast its Main Event, with coverage beginning on 2 July, the organisations said. ESPN platforms are expected to carry about 100 hours of original programming annually, including a live, three-night finale scheduled for 3–5 August. The event’s 2025 edition drew 246,960 entrants and awarded more than $481 million in prizes.
Kambi signed a multi-year agreement with the Mandan, Hidatsa and Arikara Nation to provide on-property sports betting at 4 Bears Casino and Lodge in North Dakota. The deal includes retail technology and could extend to on-premise mobile betting and statewide operations, subject to regulatory conditions. Kambi said the partnership marks its entry into its 27th US state.
Reportedly, Catalist Sports and Kalshi have agreed a multi-year partnership for US prediction markets. The agreement covers exclusive rights to official live streams and data.