NFL agrees multi-year deals for three US sportsbook partners
By SectorWire desk ·
Summary
The NFL has agreed sportsbook partnerships for the 2026 season. DraftKings DKNG · USD 18.90 2026-10-16 Data and FanDuel renewed their arrangements, while Fanatics Betting and Gaming expanded its NFL relationship. The multi-year deals give operators rights to NFL branding, event exposure and official data access through Genius Sports GENI · USD 6.35 2026-10-16 Data, alongside commitments to integrity policies and responsible gambling initiatives.
Why it matters
The agreements give three sportsbook operators NFL marketing rights and official data access while requiring cooperation on betting integrity and responsible gambling.