Polymarket signs multi-year UFC and Zuffa Boxing partnership with TKO
Polymarket signed a multi-year agreement with TKO Group Holdings to become the exclusive prediction market partner of UFC and Zuffa Boxing. The agreement includes prediction technology in live fan experiences, a UFC broadcast scoreboard and promotional features across UFC channels; Zuffa Boxing is due to launch in January 2026.
The agreement embeds prediction technology and promotional features in UFC and Zuffa Boxing fan experiences and media.