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KVA flags Dutch gambling advert using OnlyFans branding and calls on Meta to act

Enforcement & compliance

The Keurmerk Verantwoorde Affiliates said an advert for Boomerang Bet, which it described as an illegal online casino, used OnlyFans branding and targeted Dutch consumers. The group said the advert appeared to breach several Dutch responsible-gambling advertising rules and called on Meta to monitor illegal gambling adverts more closely.

The allegations concern gambling-advertising rules and social-media controls affecting the Dutch market.

Earlier fines and penalties by KSA

DateCompanyAmountStoryAppeal status
Not namedNot statedKSA joins Hague team inspection of three suspected illegal gambling sitesNot stated
Not namedEUR 734,000KSA fines unnamed operator €734,000 over player-protection failuresNot stated
Not namedNot statedAlmelo and KSA discover suspected illegal gambling in city districtNot stated
Not namedNot statedKSA targets illegal operators’ revenue channels in the NetherlandsNot stated
Circus Gran Casino, Hotel Gaming ServicesNot statedKSA addresses Circus Gran Casino over role-model advertising breachNot stated

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KVA reports dozens of illegal gambling adverts on Meta platforms

The Keurmerk Verantwoorde Affiliates (KVA) documented dozens of illegal gambling adverts on Facebook and Instagram between 12 April and 28 May. It shared its report with the Kansspelautoriteit a week before publication; the watchdog could pass it to Meta, with which it had previously discussed illegal adverts. KVA said some adverts used cloaking and promoted gambling as a route to financial gain.

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