KVA updates affiliate code with annual checks and stricter advertising rules
The Keurmerk Verantwoorde Affiliates (KVA) updated its code for member affiliates after the Kansspelautoriteit published guidance on the ban on untargeted online gambling advertising. KVA said it will check members at least annually, conduct sample checks and may suspend or revoke membership for breaches; its revised code also bars member affiliates from sponsorship marketing.
Member affiliates face more frequent compliance checks and a clarified ban on sponsorship marketing.