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KVA and VNLOK report 15,114 unlicensed gambling ads on Meta platforms in the Netherlands

Regulation

Dutch trade associations KVA and VNLOK said their study found at least 15,114 ads for unlicensed gambling brands on Instagram and Facebook in the Netherlands in March. They estimated the ads generated more than 75 million views that month and said Meta could earn at least €10 million a year from such advertising; the revenue figure is an indicative estimate.

Regulators and platforms face scrutiny over unlicensed gambling ads and their reported reach on Instagram and Facebook.

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