Codere Online announced a multi-year agreement with the NFL to become its official betting partner in Mexico. The company will also sponsor the NFL Mexico City Game on 22 November 2026 and the Super Bowl LXI in February 2027, and will run fan activities linked to NFL events in Mexico.
The partnership gives Codere Online betting and sponsorship roles connected to NFL events in Mexico.
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Kalshi has introduced ladder and escalator contracts on selected NFL player markets. The contracts pay incremental amounts as a player accumulates statistics, with each contract settling at between $0.00 and $1.00. Ladders and escalators are available for receptions, receiving yards, rushing yards and a fantasy ladder based on fantasy points.
Kalshi now offers ladder and escalator contracts on a limited set of NFL player markets. Payouts grow step by step as a player's statistics accumulate, and every contract settles somewhere between $0.00 and $1.00. The eligible statistics are receptions, receiving yards and rushing yards, plus a fantasy ladder tied to fantasy points.
Kalshi has partnered with Signify Group to identify online abuse and threats targeting athletes and coaches in connection with sports event contracts. Kalshi said it may restrict or close accounts and share evidence with sports organisations and law enforcement; the monitoring covers the NFL, NBA, MLB, NHL and ATP Tour.
Reportedly, Midnite has agreed a three-year deal to become the NFL's official sports betting partner in the UK and Ireland through the 2028-29 season, replacing Paddy Power. The package covers broadcast sponsorship on Sky Sports, free-to-play games, co-branded content and activations around the London Games and Super Bowl, and integrates Midnite into the league's integrity and responsible gaming frameworks.
PENN Entertainment signed a multi-year agreement with the NFL naming theScore Bet an official partner for sportsbook and iCasino in Canada. The agreement covers PENN's Canadian gaming brands in Ontario and Alberta and includes access to league and team intellectual property, marketing and advertising assets, according to PENN.
JPMorgan Chase began covering Genius Sports with an Overweight rating and a USD8 share price target. Analysts estimated that agreements with Kalshi and Polymarket could eventually contribute up to USD35m in additional EBITDA.