Kambi signs multi-year sportsbook partnership with QuinnBet

Kambi Group plc has signed a multi-year online sportsbook partnership with QuinnBet, an operator active in the UK and Ireland. Under the agreement, QuinnBet will migrate to Kambi's Turnkey Sportsbook, the report said.

Kambi will integrate its sportsbook with Pragmatic Solutions, the player account management platform chosen by QuinnBet. Kambi said the arrangement is intended to support QuinnBet's online growth objectives in the UK and Ireland, with flexibility to expand into further regulated jurisdictions in future, subject to obtaining the relevant licences and regulatory approvals.

QuinnBet will use the full range of Kambi's integrated sportsbook, which includes a flexible front-end interface, the Bet Builder product, trading and risk management functions based on artificial intelligence, and compliance expertise, according to the report. The partnership is to cover betting on popular sports in the UK and Ireland, including horse racing, football and darts. QuinnBet will also have access to analytics and information generated by Kambi's global network of more than 70 partners, which the company said contributes to pricing, trading performance and product development.

Werner Becher, CEO of Kambi Group, said the company was pleased to begin the partnership with an operator that has a strong presence in the UK and Ireland and plans to expand into new jurisdictions. He said the agreement confirmed Kambi's position as a partner for operators seeking sportsbook expertise and network intelligence, and that Kambi would work closely with QuinnBet to support its growth objectives.

Brenda Quinn, CEO of QuinnBet, said the partnership was a milestone as the company prepares for its next phase of growth. She said QuinnBet sought a sportsbook partner offering technology, trading expertise and flexibility to support its ambitions, and that Kambi's record in regulated markets made it a suitable partner. She said the companies would work together to strengthen QuinnBet's position in the UK and Ireland and to pursue future growth opportunities.