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Flutter reportedly leads Italy’s online betting market with 32% share

Regulation1 min read

Flutter reportedly led Italy’s online betting market in October with a 32% share, narrowly ahead of Lottomatica at 31.9%. Spending reportedly approached €140m, up 31% from September’s €106m, while wagering turnover rose 13% to €1,481m from €1,312m. Across online betting and virtual betting, Flutter reportedly held 33.5% share, followed by Lottomatica at 33.3%.

Flutter reportedly led Italy’s online betting market in October with a 32% share. Lottomatica followed with 31.9%. Flutter’s position was attributed mainly to the performance of Sisal and PokerStars.

Online betting spending reportedly rose 31% to nearly €140m in October, from €106m in September. Wagering turnover rose 13% to €1,481m from €1,312m in September.

E-play24’s market share rose 66% to 8.4%, while bet365 held 8.2%. Across online betting and virtual betting, Flutter held 33.5% of the market, followed by Lottomatica with 33.3%.

End-of-day close Flutter (FLUT), USD, to 11 November 2026
Story date28 September 202611 November 2026

Latest reported results

Flutter NYSE: FLUT

Quarter ended 30 September 2026

Revenue
USD 3.87bn
Operating income
−USD 1.19bn10-Q filing 0001635327-26-000059

Lottomatica Euronext Milan: LTMC

Quarter ended 30 September 2026

Revenue
EUR 526.4m

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