Flamengo ends Pixbet sponsorship as Betano takes over
Flamengo terminated its master sponsorship with Pixbet earlier in August, and Betano became the club’s main sponsor under a replacement deal. Reports put Pixbet’s four-year agreement at about BRL470 million, while H2 Gambling Capital’s Ed Birkin estimated Pixbet’s Brazilian market share at 2% and its net gaming revenue at BRL316 million for the six months to 30 June 2025.
The reported sponsorship costs and revenue estimates bear on operators’ marketing-spend decisions in Brazil.