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Brazil betting ban could return football sponsorships to 2025 levels

Regulation

A projection cited by journalist Gilmar Ferreira suggests Brazilian football sponsorship contracts could fall in 2027 after the betting prohibition, potentially returning to levels seen through July 2025. The figures are expectations from sports-market professionals, not cuts announced by clubs; the projection puts Flamengo’s main sponsorship at about BRL 115 million annually and Fluminense’s at BRL 40 million fixed.

A person using a smartphone and a notebook in a dimly lit environment.

Operators and clubs may need to reassess sponsorship income and financial planning amid the projected regulatory impact.

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Regulation

Brazil betting operators protest online betting ban through football advertising

Licensed operators linked to ANJL and IBJR displayed protest messages at Brazilian top-flight football matches after Provisional Measure 1,394 banned online betting. They warned the ban could push bettors towards illegal operators and disrupt sponsorships and investment planning in sport.

Licensed betting companies displayed protest messages on advertising hoardings at Brazilian top-flight football matches, in a joint action against Provisional Measure 1,394, which banned online betting in Brazil. Companies associated with the National Association of Games and Lotteries (ANJL) and the Brazilian Institute of Responsible Gaming (IBJR) gave up space on the boards around the pitch during matches on Friday and Saturday. The signs read "To prohibit is not to protect" and "The ban doesn't end gambling".

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