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Brazilian clubs receive about R$1.1bn in betting sponsorships in 2026

Deals & M&A

Brazilian clubs received about R$1.1bn from betting companies in 2026, according to figures cited in a report. Betting sponsorships averaged about 7% of the 20 Série A clubs’ gross revenue, based on 2025 budgets and fixed contract amounts, excluding bonuses; no single deal exceeded 13% of a club’s budget.

The figures quantify clubs’ reported exposure to betting sponsorship revenue as a possible ban is discussed.

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Regulation

Brazil minister admits betting sponsorship ban hit football clubs' finances

Reportedly, Brazil's secretary-general of the presidency, Guilherme Boulos, acknowledged that the suspension of fixed-odds betting sponsorships under Medida Provisoria nº 1.394/2026 affected club financing. The government plans a permanent working group with four ministries and organised fan groups; betting firms supplied about R$1.1bn (US$217m), 34% of the top 20 clubs' marketing revenue in 2025.

Brazil's secretary-general of the presidency, Guilherme Boulos, acknowledged at a meeting with representatives of 35 organised fan groups in São Paulo that the abrupt suspension of fixed-odds betting sponsorships under Medida Provisoria nº 1.394/2026 created a real problem for the financing of Brazilian clubs. The meeting lasted more than two hours. The government committed to creating a permanent working group in the coming weeks.

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