Flamengo selected a new master sponsor on 15 August 2025 after a process involving six companies. The club said it set minimum investment expectations and marketing commitments in advance, and used a single-bid format without an auction or second round; it planned to announce the partner on 18 August.
The selection sets the terms for a sponsorship spanning Flamengo’s football, Olympic sports and television marketing.
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Reportedly, Fluminense and Flamengo plan to use their main sponsorship spaces to criticise a ban on betting companies. Fluminense plans to display a message opposing prohibition during Sunday’s derby against Flamengo.
Santos, Vasco, Bahia, Internacional, Grêmio and Coritiba no longer had betting companies as their main shirt sponsors for Brazil’s 2026 championship season, following changes between late 2025 and early 2026. The report says the new regulatory framework raised operators’ costs; Santos alone signed a replacement betting deal, with annual payments about 30% lower than under its previous contract.
Six of Brazil’s 20 top-flight football clubs began the season without a betting sponsor on their kits, according to a report published on 29 January. The report said clubs received an estimated BRL1 billion from betting sponsorships in 2025; licensed operators became the only firms eligible to sponsor in Brazil when regulation took effect on 1 January 2025.
Flamengo’s Deliberative Council is due to vote on the club’s new main sponsorship contract on 19 August, after the club said it had selected a betting partner. The sponsor’s identity was due to be announced on 18 August; the contract would cover several football and basketball kits, as well as the women’s volleyball team’s lower-back shirt space.
Nine of the 18 clubs in Brazil’s 2026 women’s Série A1 have a betting company as their main shirt sponsor, according to reported commercial data. The season began on 12 February, and six clubs started without a main shirt sponsor.