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Twelve Brazilian Série A clubs retain betting sponsors for 2026

Deals & M&A

Twelve clubs in Brazil’s 2026 Série A display sports betting brands as their main shirt sponsors, down from 18 in the previous season, according to a reported survey. Flamengo has a reported annual Betano contract worth R$268 million; six clubs did not renew betting sponsorship agreements after their previous deals ended.

The decline in betting sponsors may affect operators’ access to prominent club partnerships in Brazil’s top division.

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Deals & M&A

Betting companies warn Brazilian clubs of possible sponsorship exits

Betting companies notified some Brazilian football clubs that sponsorship contracts could end if the federal government imposes a ban on online betting, according to the report. Superbet contacted São Paulo and Fluminense, while Esportes da Sorte sent a notice to partner clubs including Corinthians, which confirmed receipt; Betano had discussed possible termination with Flamengo but had not formally notified the club.

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