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Flamengo ends Pixbet sponsorship and closes Flabet sportsbook venture

Deals & M&A

Flamengo said it mutually ended its sponsorship agreement with Pixbet on 13 August, bringing their Flabet sportsbook venture to a close. The deal had been due to expire in December, with a possible renewal through 2027; reports of late payments preceded the termination. Flamengo is reportedly in talks with other betting companies about the main sponsorship.

The termination ends Pixbet’s shirt sponsorship and Flabet venture, creating an opening for another betting operator.

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Brazilian football betting sponsorships may fall in 2027, market professionals predict

Sports-market professionals expect Brazilian football clubs’ betting sponsorship values to fall in 2027, reportedly returning to levels seen by July 2025, even if the government measure is changed or expires. The cited estimates put Flamengo’s potential main-shirt deal at about R$115 million a year, down 57% from R$268 million, and Fluminense’s at R$40 million, down 24.5% from R$53 million. These are projections, not announced cuts.

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