Citizens analyst sees prediction markets benefiting betting data providers
Citizens Equity Research analyst Jordan Bender said prediction-market growth could benefit sports-betting data providers. He said Genius Sports could earn revenue beyond its 2028 targets if the NFL allows prediction-market companies to use league intellectual property; the company’s projections currently assume little or no revenue from the sector.
The assessment links NFL intellectual-property access to potential Genius Sports revenue beyond its 2028 projections.