Betsson monitors prediction markets but sees limited fit outside US
Deals & M&A · SectorWire deskSource published
Summary
Betsson is following prediction markets with interest but does not expect the US event-contract model to work in its main markets, CEO Pontus Lindwall said on the company's Q2 2026 investor call. He said that in most markets where Betsson is strong, prediction markets would fall under gaming regulation and differ little from normal sports betting.
Why it matters
Betsson's stance signals that US-style prediction markets are unlikely to be replicated in its European and Latin American licensed markets.
Last close SEK 94.05 on 3 September 2026. SEK 92.45 on the story date (20 July 2026). Range SEK 84.60 to 94.30, axis not from zero. Delayed end-of-day data, not live. Not investment advice.
Cite as: SectorWire, “Betsson monitors prediction markets but sees limited fit outside US”, 20 July 2026, https://sectorwire.news/item/betsson-monitors-prediction-markets-but-sees-limited-fit-outside-us/
Key facts
- Parties
- Betsson
- Market
- USA
- Shares
- Betssonup 0.1%1DLatest close · change from previous closeNasdaq Stockholm: BETS B · · end-of-day, delayed