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Citizens Equity Research estimates prediction markets at 5% of US sports betting volume

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Citizens Equity Research analyst Jordan Bender estimated that US prediction markets account for about 5% of regulated sports betting volume, equivalent to roughly US$8bn annually. The analysis said operators without prediction-market exposure could face a slight negative effect; it also reported average bets of US$185 on prediction platforms, compared with US$55 at regulated online sportsbooks.

The estimates quantify prediction-market scale and potential competitive exposure for US sports betting operators.

End-of-day close DraftKings (DKNG), USD, to 28 April 2026
Story date28 January 202628 April 2026

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