CazéTV said it changed how betting brands appear in its 2026 World Cup broadcasts after Brazil’s Senacon investigated suspected abusive advertising. The company said commentators and presenters will no longer mention live odds, and betting sponsors will use a more conventional advertising format.
Betting sponsors and operators must adapt promotion during CazéTV broadcasts, which will no longer include live-odds mentions.
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Brazil’s Senate held a public hearing on 2 July about betting promotion during the 2026 FIFA World Cup and the effects of online gambling. Senators called for tighter advertising rules, while Health Ministry official Gabriella de Andrade Boska said more than 25 million Brazilians gambled in 2025 and 4.4% showed symptoms of gambling disorder. SPA/MF deputy secretary Fabio Macorin said licensed operators must monitor customer behaviour and act when problems emerge.
Brazil’s Ministry of Finance opened an administrative proceeding concerning an Esportes da Sorte advertisement shown on SBT before an England-Croatia World Cup match, according to the report. Esportes da Sorte confirmed receiving notice and said it had made the adjustments requested by regulators; SBT declined to comment. The Ministry will decide whether to close the case or impose administrative sanctions, while the SPA said it plans to change betting-promotion rules.
Brazilian Finance Minister Dario Durigan said on 26 June that his team was studying limits on betting adverts during World Cup broadcasts. The proposal would use warnings similar to those for alcohol and tobacco. Senacon also opened an investigation into possible abusive betting placements during CazéTV broadcasts, according to the report.
Brazil’s Senacon said on 24 June 2026 that it would investigate possible irregularities in sports betting advertising during CazéTV’s live World Cup broadcasts. CazéTV had commercial agreements with KTO, bet365 and Betnacional for the tournament; the agency said it would assess whether the advertising met requirements for responsible, transparent communication and clear risk information.
An article by lawyer Pedro Soares Lacaz Vieira says Brazil’s SPA and consumer-protection bodies have signalled closer scrutiny of betting advertising during the 2026 World Cup. It outlines requirements under existing rules, including clear advertising identification, responsible-gambling warnings, an 18+ restriction and protections for minors and vulnerable audiences.