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Brazilian rules set advertising requirements for 2026 World Cup betting campaigns

Regulation

An article by lawyer Pedro Soares Lacaz Vieira says Brazil’s SPA and consumer-protection bodies have signalled closer scrutiny of betting advertising during the 2026 World Cup. It outlines requirements under existing rules, including clear advertising identification, responsible-gambling warnings, an 18+ restriction and protections for minors and vulnerable audiences.

Operators must account for Brazil’s stated advertising and consumer-protection requirements in campaigns around the tournament.

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Regulation

Brazil investigates Esportes da Sorte over World Cup betting advert

Brazil’s Ministry of Finance opened an administrative proceeding concerning an Esportes da Sorte advertisement shown on SBT before an England-Croatia World Cup match, according to the report. Esportes da Sorte confirmed receiving notice and said it had made the adjustments requested by regulators; SBT declined to comment. The Ministry will decide whether to close the case or impose administrative sanctions, while the SPA said it plans to change betting-promotion rules.

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