Brazil investigates Esportes da Sorte over World Cup betting advert
Brazil’s Ministry of Finance opened an administrative proceeding concerning an Esportes da Sorte advertisement shown on SBT before an England-Croatia World Cup match, according to the report. Esportes da Sorte confirmed receiving notice and said it had made the adjustments requested by regulators; SBT declined to comment. The Ministry will decide whether to close the case or impose administrative sanctions, while the SPA said it plans to change betting-promotion rules.
The proceeding may determine whether the advert breached promotion rules and could lead to administrative sanctions.