Caixa Econômica Federal said it changed the draw times for several Caixa lottery games on 19 and 24 June, when Brazil plays World Cup matches. Standard bets close at 20:00 on the preceding days; online pool shares can be bought until 30 minutes before draws, with specified earlier cut-offs on 24, 20 and 25 June.
The temporary schedule changes affect lottery purchase cut-offs and draw times for players on the listed dates.
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It was reported that Klavi’s sample showed average deposits rising from BRL188 to around BRL245 during the World Cup. The sample covered 1.2 million people and does not represent total Brazilian market activity.
It was reported that Betano executive Guilherme Figueiredo said World Cup advertising had damaged the sector’s image. He supported clearer messaging rules, while maintaining that operators involved in CazéTV broadcasts had not broken existing regulations.
The number of people betting during the 2026 World Cup rose nearly 300% compared with May, according to initial data cited in the report. Pay4Fun chief executive Leonardo Baptista said transaction volumes increased, while the average deposit per bettor did not rise significantly; H2 Gambling Capital estimated the deposit increase fell somewhat short of its R$20bn projection.
At least 1,138 ads from Brazil’s ten largest online betting firms remained active across Meta platforms on 6 July 2026, according to a review of the platform’s Ad Library. The firms did not disclose campaign spending or audience profiles, limiting independent checks on whether the ads excluded under-18s as required by law.
Globo is preparing a new internal manual on betting advertising after viewers complained about promotions during the 2026 World Cup, reportedly with criticism focused on CazéTV. The proposed rules under review include restricting presenter endorsements and betting-related content in reality shows; Globo said its advertising follows Brazilian law and regulatory requirements. Conar opened a case concerning CazéTV, while Senacon began a procedure examining broadcasts by Globo, SBT and N Sports.