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Brazil's X ban prompts concerns over betting operators' marketing

Regulation

Brazil’s Supreme Court ban on X prompted concerns among commentators about how betting operators would reach customers on social media. Fernando Noodt and Isadora Marcante said alternative platforms may offer less interaction, while Noodt said companies might consider traditional advertising; the report also relayed worries about further platform restrictions.

Operators may need to reconsider customer-reach strategies if the restriction on X remains in place.

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