X bans gambling-focused paid partnerships on its platform
X added gambling to its list of prohibited industries for paid partnerships on 13 February, covering lotteries, social casinos, sports betting and other gambling-related content. The policy applies to compensated or incentivised organic posts, with possible consequences ranging from post removal to account suspension; X said its paid-partnership rules differ from its advertising policies.
The change restricts how gambling companies and creators can promote betting through compensated organic posts on X.