X amended its Paid Partnerships Policy to prohibit gambling companies from paying users to promote gambling products and services. Gambling advertising remains permitted, but campaigns require X’s approval before launch, the company’s policy says.
Gambling operators can no longer use paid influencers on X and must obtain approval for advertising campaigns.
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Nigerian researchers analysed more than 5,000 pre-match bets worth about ₦6.5bn from betting influencers. The bets produced a combined win rate of 10.39%. The report said tipsters primarily earn through affiliate arrangements, receiving payments linked to followers’ stakes regardless of betting outcomes.
Better Collective reported first-quarter 2026 revenue of €86m and EBITDA before special items of €25m, a 29% margin. The company said full-year guidance remains unchanged, forecasting organic revenue growth of 7–12% and EBITDA growth of 8–18%; North American revenue share increased 46% year on year.
Better Collective announced plans to develop prediction market content and services for US audiences. Its proposed rollout includes editorial hubs under Action Network and VegasInsider, video and educational content, a dedicated site, paid media and web and app integrations.
Kalshi said it removed its affiliate badges from X earlier this week after the platform barred paid partnerships with accounts sharing gambling and sports betting content. The company said users had mistaken badges for official endorsements and that monitoring the programme had become difficult.
Kalshi and Polymarket were linked to social media accounts posing as sports reporters, which were later labelled parody accounts by X, according to the report. The companies had not explained how the associations arose or whether they knew the accounts were fictional.