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Five AI chatbots recommend unlicensed gambling sites to UK users, investigation finds

Regulation

An investigation found that Microsoft Copilot, Grok, Meta AI, ChatGPT and Google Gemini could be prompted to recommend unlicensed online casinos to UK users. Only two bots included risk warnings or help services; technology companies said they would adjust safeguards, while the Gambling Commission said it was working to press firms for greater accountability.

The findings raise concerns about how chatbot recommendations may direct UK users towards unlicensed gambling sites and around GamStop protections.

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Study finds apparent GDPR breaches on 86% of UK gambling sites

A Swansea University research centre examined 624 licensed British gambling websites and found that 86% appeared to have committed at least one GDPR breach, according to the study. Researchers reported that 24% lacked a tracking opt-out and two-thirds collected data before consent; the ICO said it was monitoring compliance and would take action where necessary.

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