Bolsa de Apostas signed a 12-month master sponsorship agreement with Brazilian football club CRB. The deal includes prominent shirt branding and visibility at the club’s stadium; CRB president Mário Marroquim called it the largest private sponsorship in the club’s history.
The agreement gives Bolsa de Apostas prominent branding across CRB’s matches and stadium facilities for 12 months.
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América-MG has made Betbra its main sponsor under an agreement announced on 4 March and running until the end of 2026. The deal includes social media activity, fan engagement initiatives and exposure at the club’s facilities; América-MG first featured the partnership at a Copa do Brasil match against Tirol.
Nine of the 18 clubs in Brazil’s 2026 women’s Série A1 have a betting company as their main shirt sponsor, according to reported commercial data. The season began on 12 February, and six clubs started without a main shirt sponsor.
Boca Juniors wore Betsson branding on its main shirt space during a 3-1 win over Vasco da Gama at the Maracanã on Tuesday, prompting a legal debate over Brazil's betting advertising rules. Lawyers said Provisional Measure 1,394/2026, issued on 25 September, bars fixed-odds betting advertising in Brazil without exception for foreign clubs.
Boca Juniors played at the Maracanã on the night of Tuesday 20 October with the Betsson betting brand displayed on the main space of its shirt, during a 3-1 win over Vasco da Gama that took the Argentine club to the Copa Sul-Americana final. The display prompted a legal debate over whether Brazil's betting legislation applies to foreign teams. According to the report, the situation is potentially illegal in Brazil.
Santos, Vasco, Bahia, Internacional, Grêmio and Coritiba no longer had betting companies as their main shirt sponsors for Brazil’s 2026 championship season, following changes between late 2025 and early 2026. The report says the new regulatory framework raised operators’ costs; Santos alone signed a replacement betting deal, with annual payments about 30% lower than under its previous contract.
Six of Brazil’s 20 top-flight football clubs began the season without a betting sponsor on their kits, according to a report published on 29 January. The report said clubs received an estimated BRL1 billion from betting sponsorships in 2025; licensed operators became the only firms eligible to sponsor in Brazil when regulation took effect on 1 January 2025.