SectorWire
SearchGet the daily briefing
Menu

Internacional brings Shopee back as shirt sponsor after betting ban

Deals & M&A

Brazilian football club Internacional announced that Shopee had returned to the main shirt sponsorship position after a ban on betting sponsorship and advertising in Brazilian football. The arrangement began against Corinthians on 7 October and was also due to feature in the club’s match against Grêmio on 11 October. The club described it as a one-off sponsorship format as it seeks to broaden commercial revenues.

The deal shows a club replacing betting sponsorship with a non-gambling commercial partner.

Connections

Request a correction

Keep reading

Regulation

Brazilian clubs seek longer transition for betting sponsorship ban at STF hearing

Clubs that challenged the measure plan to ask for a longer transition period for ending betting-company partnerships if the provisional measure remains in force, reportedly. At a 3 November public hearing convened by Supreme Federal Court minister Luiz Fux, representatives of ten Série A clubs and betting companies are also expected to renew their request to suspend the injunction maintaining the measure.

Clubs that went to the Supreme Federal Court want a wider transition window for winding down their sponsorships with sports betting houses, should the provisional measure barring bets in Brazilian football stand, the report says. They intend to put that demand at a public hearing called by minister Luiz Fux, set for Tuesday (3/11). That STF meeting is to gather representatives of ten Série A clubs of the Campeonato Brasileiro as well as of betting houses.

Continue reading