Avaí has renewed its main shirt sponsorship with betting company 1PRA1, extending the agreement through April 2027. The company will remain on match and training kits, stadium advertising and the club’s social media, the club said. The partnership began in April 2025.
The renewal extends 1PRA1’s branding and promotional presence across Avaí’s channels and matchday assets.
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Bolsa de Apostas signed a 12-month master sponsorship agreement with Brazilian football club CRB. The deal includes prominent shirt branding and visibility at the club’s stadium; CRB president Mário Marroquim called it the largest private sponsorship in the club’s history.
Bolsa de Aposta was announced as Criciúma Esporte Clube’s main shirt sponsor on 11 February, with the agreement covering the 2026 season and an option to extend for two years. The company will also appear at the club’s training centre and stadium, according to the announcement; Criciúma’s second vice-president said the sponsorship was its highest overall value for a Série B campaign.
Boca Juniors wore Betsson branding on its main shirt space during a 3-1 win over Vasco da Gama at the Maracanã on Tuesday, prompting a legal debate over Brazil's betting advertising rules. Lawyers said Provisional Measure 1,394/2026, issued on 25 September, bars fixed-odds betting advertising in Brazil without exception for foreign clubs.
Boca Juniors played at the Maracanã on the night of Tuesday 20 October with the Betsson betting brand displayed on the main space of its shirt, during a 3-1 win over Vasco da Gama that took the Argentine club to the Copa Sul-Americana final. The display prompted a legal debate over whether Brazil's betting legislation applies to foreign teams. According to the report, the situation is potentially illegal in Brazil.
Santos, Vasco, Bahia, Internacional, Grêmio and Coritiba no longer had betting companies as their main shirt sponsors for Brazil’s 2026 championship season, following changes between late 2025 and early 2026. The report says the new regulatory framework raised operators’ costs; Santos alone signed a replacement betting deal, with annual payments about 30% lower than under its previous contract.
Six of Brazil’s 20 top-flight football clubs began the season without a betting sponsor on their kits, according to a report published on 29 January. The report said clubs received an estimated BRL1 billion from betting sponsorships in 2025; licensed operators became the only firms eligible to sponsor in Brazil when regulation took effect on 1 January 2025.