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Six Brazilian top-flight clubs lack betting shirt sponsors

Regulation

Six of Brazil’s 20 top-flight football clubs began the season without a betting sponsor on their kits, according to a report published on 29 January. The report said clubs received an estimated BRL1 billion from betting sponsorships in 2025; licensed operators became the only firms eligible to sponsor in Brazil when regulation took effect on 1 January 2025.

The sponsorship figures and licensing condition indicate how Brazil’s betting rules shape operators’ access to football partnerships.

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Deals & M&A

Bolsa de Aposta signs Criciúma shirt sponsorship for 2026 season

Bolsa de Aposta was announced as Criciúma Esporte Clube’s main shirt sponsor on 11 February, with the agreement covering the 2026 season and an option to extend for two years. The company will also appear at the club’s training centre and stadium, according to the announcement; Criciúma’s second vice-president said the sponsorship was its highest overall value for a Série B campaign.

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