Brazil’s betting regulation coincides with six clubs ending shirt sponsorships
Santos, Vasco, Bahia, Internacional, Grêmio and Coritiba no longer had betting companies as their main shirt sponsors for Brazil’s 2026 championship season, following changes between late 2025 and early 2026. The report says the new regulatory framework raised operators’ costs; Santos alone signed a replacement betting deal, with annual payments about 30% lower than under its previous contract.
The reported sponsorship reductions may affect operators’ and clubs’ commercial planning in Brazil.