Betnacional has signed a one-year agreement to sponsor the main shirt position of Athletic Club, based in São João del-Rei, Brazil. The club’s shirt carried the brand in its 3-1 win over Sport on 17 March, and the deal includes planned fan-engagement activations.
The agreement adds a year-long sponsorship and activation commitment between a betting operator and a Brazilian football club.
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Brazilian football club Internacional announced that Shopee had returned to the main shirt sponsorship position after a ban on betting sponsorship and advertising in Brazilian football. The arrangement began against Corinthians on 7 October and was also due to feature in the club’s match against Grêmio on 11 October. The club described it as a one-off sponsorship format as it seeks to broaden commercial revenues.
Avaí has renewed its main shirt sponsorship with betting company 1PRA1, extending the agreement through April 2027. The company will remain on match and training kits, stadium advertising and the club’s social media, the club said. The partnership began in April 2025.
Esporte Clube Bahia SAF announced a three-month commercial partnership with Esportiva Bet in Brazil. The operator’s branding will appear on the club’s men’s shirts, stadium advertising screens and media backdrops, with promotional activities also planned at the training centre and through fan engagement.
Nine of the 18 clubs in Brazil’s 2026 women’s Série A1 have a betting company as their main shirt sponsor, according to reported commercial data. The season began on 12 February, and six clubs started without a main shirt sponsor.
Boca Juniors wore Betsson branding on its main shirt space during a 3-1 win over Vasco da Gama at the Maracanã on Tuesday, prompting a legal debate over Brazil's betting advertising rules. Lawyers said Provisional Measure 1,394/2026, issued on 25 September, bars fixed-odds betting advertising in Brazil without exception for foreign clubs.
Boca Juniors played at the Maracanã on the night of Tuesday 20 October with the Betsson betting brand displayed on the main space of its shirt, during a 3-1 win over Vasco da Gama that took the Argentine club to the Copa Sul-Americana final. The display prompted a legal debate over whether Brazil's betting legislation applies to foreign teams. According to the report, the situation is potentially illegal in Brazil.