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Bolsa de Aposta signs Criciúma shirt sponsorship for 2026 season

Deals & M&A

Bolsa de Aposta was announced as Criciúma Esporte Clube’s main shirt sponsor on 11 February, with the agreement covering the 2026 season and an option to extend for two years. The company will also appear at the club’s training centre and stadium, according to the announcement; Criciúma’s second vice-president said the sponsorship was its highest overall value for a Série B campaign.

The sponsorship gives Bolsa de Aposta prominent club and venue exposure during Criciúma’s 2026 season.

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Regulation

Six Brazilian top-flight clubs lack betting shirt sponsors

Six of Brazil’s 20 top-flight football clubs began the season without a betting sponsor on their kits, according to a report published on 29 January. The report said clubs received an estimated BRL1 billion from betting sponsorships in 2025; licensed operators became the only firms eligible to sponsor in Brazil when regulation took effect on 1 January 2025.

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