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Betting brands sponsor 13 of 20 clubs in Brazil’s 2026 Série B

Deals & M&A

Betting companies hold main-shirt sponsorships with 13 of the 20 clubs competing in Brazil’s 2026 Série B, after Betnacional partnered with Athletic. The league began the previous weekend and is scheduled to finish on 28 November; an industry representative said sponsorship reflects betting’s financial role in football, while a responsible-gambling specialist called for awareness campaigns among lower-division players.

Sponsorship arrangements show the scale of betting companies’ commercial presence across Brazil’s second-tier football clubs.

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Regulation

Brazilian Série A clubs discuss suspending league over betting ban

Leaders of some Brazilian top-flight clubs are discussing suspending the Campeonato Brasileiro to pressure the federal government to reconsider its betting ban, according to reports. The discussions followed the cancellation of a government meeting after a possible club boycott emerged; clubs are also seeking a transition period and say a proposed low-interest credit line is insufficient. Betting companies provided about R$1.03 billion in sponsorship to Série A clubs in 2025, compared with R$618 million in 2024.

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