SectorWire
SearchGet the daily briefing
Menu

Brazilian betting firms sponsor 13 Série A clubs in 2026

Deals & M&A

Thirteen Brazilian Série A clubs had betting companies as main shirt sponsors in 2026, down from 18 of 20 clubs in 2025, according to the report. IBJR president André Gelfi said higher taxes left less funding available for sponsorship; the report also cited R$36.9bn in 2025 gross gaming revenue, based on Ministry of Finance data.

The decline in main-shirt deals indicates a shift in where betting companies allocate sponsorship spending in Brazil.

Request a correction

Keep reading

Regulation

Brazilian Série A clubs discuss suspending league over betting ban

Leaders of some Brazilian top-flight clubs are discussing suspending the Campeonato Brasileiro to pressure the federal government to reconsider its betting ban, according to reports. The discussions followed the cancellation of a government meeting after a possible club boycott emerged; clubs are also seeking a transition period and say a proposed low-interest credit line is insufficient. Betting companies provided about R$1.03 billion in sponsorship to Série A clubs in 2025, compared with R$618 million in 2024.

Continue reading