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Brazil allows unlicensed betting brands to sponsor 2027 Women's World Cup under restrictions

Licences & markets

Brazilian legislation for the 2027 Women's World Cup allows betting operators without a domestic licence to sponsor FIFA, provided they block access to their platforms from Brazil and do not offer bets to Brazilian customers. The Finance Ministry said the restrictions apply during the tournament and related promotions; unlicensed operators may also seek a temporary event licence, with FIFA-affiliated sponsors receiving priority in application reviews.

The exception permits sponsorship while barring unlicensed operators from serving Brazilian bettors, and sets conditions for temporary licences.

Earlier licence decisions by SPA

DateCompanyAmountStoryAppeal status
Start BetNot statedStart Bet relaunches betting platform with expanded sports and gamification featuresNot stated
Start BetNot statedStart Bet launches redesigned betting platform after SPA approvalNot stated
Ux EntertainmentNot statedBrazil’s SPA authorises Ux Entertainment to replace UX brand with BetgoNot stated
CaixaBRL 30,000,000Caixa postpones Brazil betting launch until 2027, reportedlyNot stated
Not namedBRL 30,000,000Brazil’s Finance Ministry reviews 25 sports betting applicationsNot stated

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