BetMGM said it is partnering with X to add sports betting odds and a direct link to BetMGM on the platform. The report said the feature would enable users to place bets; the partners did not disclose financial terms.
The integration could direct X users to BetMGM’s sports betting offering, though financial terms were not disclosed.
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Genius Sports and X have partnered to provide NFL Gametime users with live scores, statistics and insights. The companies are integrating official NFL data into the feature for fans.
BetMGM has extended its partnership with Edmonton Oilers captain Connor McDavid and plans to launch a new advert featuring him, reportedly after Alberta’s iGaming market opened. The pair have worked together since 2022, mainly promoting BetMGM’s responsible gambling tools.
PENN Entertainment signed a multi-year agreement with the NFL naming theScore Bet an official partner for sportsbook and iCasino in Canada. The agreement covers PENN's Canadian gaming brands in Ontario and Alberta and includes access to league and team intellectual property, marketing and advertising assets, according to PENN.
BetMGM and the Minnesota Vikings agreed a partnership making BetMGM the team’s official sports betting and online casino partner in Canada. BetMGM received rights to use team and player marks in Ontario and Alberta and launched an exclusive Vikings-branded casino game in both provinces, created by Design Works Gaming.
BetMGM extended its MGM Live offering to Alberta on 20 August, streaming blackjack, roulette and baccarat from MGM Resorts International venues in Las Vegas. The company said the games are hosted at MGM Grand and Bellagio through its collaboration with Playtech.