BetMGM and the Minnesota Vikings agreed a partnership making BetMGM the team’s official sports betting and online casino partner in Canada. BetMGM received rights to use team and player marks in Ontario and Alberta and launched an exclusive Vikings-branded casino game in both provinces, created by Design Works Gaming.
The deal adds team-branded casino content and marketing rights in Ontario and Alberta.
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A report says BetMGM is concentrating on higher-value betting and online casino markets in the US.
Reportedly, BetMGM has extended its partnership with NHL player Connor McDavid by several years. The renewal centres on responsible gambling material and tools, and the pair aim to reach new US markets.
BetMGM Rewards is adding live-event ticket redemptions through Gametime, according to the headline. The source text was not available, so further details of the arrangement are not stated.
Reportedly, BetMGM is directing more marketing towards New Jersey, Pennsylvania, Michigan and West Virginia, where it offers both online casino and sportsbook products. Online casino generated approximately 68% of Q3 revenue, with revenue from that segment increasing 6% year on year to $483m.
Online casino accounted for roughly 68% of BetMGM's third-quarter revenue, and the operator now plans to concentrate more marketing spending on the four markets where it runs both a casino product and a sportsbook. Those states are New Jersey, Pennsylvania, Michigan and West Virginia. By contrast, the company's mobile sportsbook is regulated and available in 25 jurisdictions. Online Poker Report covered the shift, drawing on a company release and the earnings call.
BetMGM has extended its partnership with Edmonton Oilers captain Connor McDavid and plans to launch a new advert featuring him, reportedly after Alberta’s iGaming market opened. The pair have worked together since 2022, mainly promoting BetMGM’s responsible gambling tools.