Betano renewed its sponsorship agreement with the São Paulo Football Federation for the 2026 Campeonato Paulista, with the renewal confirmed on 8 January. The deal includes activities at matches between Corinthians, Palmeiras, São Paulo and Santos, and Betano will sponsor a public vote for the tournament’s best goal.
The renewal continues Betano’s commercial partnership with a major Brazilian state football tournament.
The day’s most important stories, free. One email a day.
Allwyn chief executive Robert Chvátal and chief financial officer Kenneth Morton discussed sportsbook acquisitions and secondary listing plans in an interview published on 28 August. The interview followed Allwyn’s Q2 earnings and included management support for its new UK chief following pressure from MPs.
Reportedly, Tottenham agreed a training kit sponsorship with Betano, while Manchester United secured a deal with Betway. Following the ban on gambling branding across shirt fronts, only Bournemouth, Aston Villa and Everton had gambling sponsors on their sleeves.
Aston Villa confirmed an extension of its sponsorship agreement with Kaizen Gaming, whose Betano brand will move from the front of the club shirt to a sleeve position. The operator had occupied the chest position since 2024; the parties said the renewed arrangement will include fan engagement and community initiatives.
Tottenham Hotspur has signed a three-year partnership with Kaizen Gaming, making Betano an official club partner through 2029. Betano will partner with the men’s first team in 2026/27, then become the club’s betting partner across Europe and Latin America from 2027/28 until 2029; the deal includes training-kit and stadium branding.
Tottenham Hotspur announced that Betano will be an official partner of its men’s first team for the 2026/27 season. The club said the arrangement will then expand to make Betano its official betting partner in Europe and Latin America through 2029, with branding on training kit and at the stadium.