7K has renewed its sponsorship of the 2026 São Paulo State Championship, continuing for a second consecutive year, the company said. The agreement includes naming rights for the Player of the Match award and branding at matches and on broadcast coverage.
The renewal maintains 7K’s sponsorship presence across a Brazilian state football competition.
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H2bet signed a sponsorship deal for N Sports’ broadcasts of the 2026 Campeonato Catarinense in Brazil. The agreement covers YouTube, pay television and free streaming channels, with odds during live matches, advertising breaks and social media content.
The Rio Grande do Sul Football Federation expects betting companies' withdrawal from Brazil's regulated market to cause a major financial crisis for the 2027 Gaucho Championship. The federation's preliminary forecast points to a loss of funds from betting, with current commitments and benefits needing review, especially for smaller clubs from the state's interior, president Luciano Hocsman said.
SportyBet and LaLiga held an event in São Paulo on 25 February to present details of their partnership in Brazil. The companies said the collaboration will offer SportyBet users experiences including VIP areas at matches, access behind the scenes and official LaLiga merchandise draws.
Brightstar Lottery and Scientific Games said they have formed SP Loterias SPE and signed a 15-year concession with the São Paulo state government to operate a lottery in the Brazilian state. The exclusive concession covers draw, instant, e-Instant and passive lottery games through retail and digital channels.
A São Paulo judge rejected lawyer Willer Tomaz’s R$163m claim for reimbursement of betting losses. The judge considered that Tomaz had accepted the risk of betting.
A São Paulo court has rejected a claim by lawyer Willer Tomaz for reimbursement of R$163m he says he lost betting on the Blaze platform, according to a ruling by judge Guilherme Madeira Dezem of the 44th Civil Court of São Paulo. The judge held that Tomaz had assumed the risk of betting and was not a passive bettor. Tomaz is also under investigation by the Federal Police (PF) on suspicion of using betting to launder money.