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Australia plans gambling advertising restrictions from January 2027

Regulation

Australia plans to introduce five gambling advertising restrictions from 1 January 2027, including limits on television ads, a blackout during live sport broadcasts and restrictions on online advertising. The measures would also remove gambling ads from stadiums and players’ and officials’ uniforms; Sportsbet is listed as a headline sponsor of the 2026 State of Origin series.

The planned restrictions could affect betting operators’ broadcast, digital and sports sponsorship advertising in Australia.

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Australian government proposes national register to block gambling adverts

Australia’s government proposed a national register allowing people to opt out of gambling advertising, Communications Minister Anika Wells said in Parliament on 17 August 2026. Wells introduced legislation for a levy on sports betting companies to fund the register, while other proposed measures include limits on television advertising and restrictions on inducements and influencer marketing.

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