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Australia announces gambling advertising restrictions from 1 January 2027

Regulation

Prime Minister Anthony Albanese and Ministers Tanya Plibersek and Anika Wells announced federal gambling reforms in Australia on Thursday. The measures, which take effect on 1 January 2027, cap television ads at three per hour between 6.00am and 8.30pm and ban them during live sport in that period. The package also restricts radio, digital and sports-venue advertising and targets online lottery products and offshore providers.

Operators will need to adapt advertising practices to the restrictions scheduled to take effect on 1 January 2027.

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Regulation

Australian government proposes national register to block gambling adverts

Australia’s government proposed a national register allowing people to opt out of gambling advertising, Communications Minister Anika Wells said in Parliament on 17 August 2026. Wells introduced legislation for a levy on sports betting companies to fund the register, while other proposed measures include limits on television advertising and restrictions on inducements and influencer marketing.

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