ASA rules Hollywoodbets advert breached gambling marketing code
The UK Advertising Standards Authority upheld a complaint about a Hollywoodbets banner advert shown to a 16-year-old on a virtual football website. The ASA said the user’s registered details showed they were under 18 and ruled that the advert breached the code’s restriction on targeting minors; it must not be used again without specific targeting.
The ruling requires Hollywoodbets to change the advert’s targeting to avoid reaching under-18s.